WMF focuses on brand relaunch

The WMF company has relaunched its brand of fully automatic coffee machines. Under the keyword "Designed to Perform", WMF wants to position itself above all as an "integrated provider", as a press release says. In other words: it's not just about good coffee, but also about "process improvements and sales increases in day-to-day business".

The relaunch should also attract more attention visually. "Exceptional light reflections and the high-quality presentation of the precious materials on a dark background underline the premium character and effectively stage each individual product. We have developed a special background for each machine with great attention to detail - just like we create our coffee machines. The result was a special 3D effect that now creates the perfect stage for every product," says Viola Linke of WMF in a press release.