09.06.2019 from Harald Mohring

Fine Melitta filter coffee machine ERA

10X Innovation, a 100% Melitta subsidiary founded in 2018, will launch its new filter coffee machine under the name Melitta ERA at the beginning of 2020.

The most eye-catching thing is the exterior with its clear design language and the materials used. For all visible parts the customer can choose between metal, stone, glass and wood - plastic is only used for the interior. This underlines the successful design of the machine, which optically differs completely from previous filter coffee machines.

All main components are mounted on a base plate, which contains most of the technology and the few buttons for operation. On it are the water supply, a coffee grinder with bean supply, a coffee spout and the coffee pot with attached coffee filter.
The machine can be configured and ordered online or directly in an app created especially for the Melitta ERA. Material and colour can be put together with just a few clicks. Using Virtual Reality, the material / colour combination can be placed virtually on the kitchen table at home.

Anyone who likes filter coffee and has a stylish kitchen will definitely take a closer look at the ERA. All that remains is the price. This has not yet been determined, but is likely to be around EUR 1,200.